How Apple is Struggling and Thriving

Ean Jacob Mathew,

Age 10,

21/9/2025

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Apple has always been the most luxurious phone brand. Or is it? To answer this question, I researched online. And I am not only putting from online, but also the real problems faced by the real iPhone users I know.  I’m not only talking about iOS 26, but all the things in the last few years. 

Apple’s been struggling in design because there’s nothing revolutionary coming; always modifying something. But now Apple brought out the new Liquid Glass design in iOS 26. Some users complain that readability is harder, some styles are more older styles, but people like me like the new Liquid Glass design. Then the exterior was the correct iPhone look till iPhone 16. But for iPhone 17, they’ve just made it look like an air pocket; all long and big; its lost the iPhone look. 

Then Siri didn’t get the main intelligence that Apple promised. Its still the old Siri. Same old, same old. 

iPhone 17s have complaints from users saying the exterior of the phone is easily scratchable. 

Then Apple Intelligence drains battery easily, so some people even turn it off. The new iOS 26, has many glitches and gets stuck sometimes, but surely Apple will fix it through software updates. 

Not only that, according to various sources, sales are dry. Now Samsung is the no. 1 phone brand in the world. Last year, it was Apple.

Overall, Apple has some good things but is kind of struggling now. I hope that Apple improves.